Here they lie.
Touchpoints on the app in the hotel, during various adventures & journeys.
From the app, there is the ability to receive notifications check on other “players” rank and level. Find new ‘side quests’, and see potential interactive spots and layered events.
Other touch points could be if they find the promos from streamers, and have a link from the said sponsored?
Tweet out location as a journey style tweet, or adventure D and D style. With tags.
Progress tweets or IIIIn-sta snaps, With the location on a bit art style map, on how close or far to said castle.
On the app the use of geo-location to prompt various journey side quests.